AI Insights · Timothy · April 2022
Top 5 Books and Reference Apps in New Zealand for Q1 2022
Discover the performance of the top 5 Books and Reference apps on a unified platform in New Zealand for Q1 2022, featuring trends in downloads, revenue, and active users.
In the first quarter of 2022, the Books and Reference category saw noteworthy performances from the top 5 apps in New Zealand. Below, we break down the key metrics for each app, including weekly downloads, revenue, and active users. This data comes from Sensor Tower, where you can find more insights.
Audible: Audio Entertainment from Audible, Inc. experienced a steady increase in weekly revenue, peaking at approximately $19.2K in the final week of March. Weekly downloads showed fluctuations, starting at 2.7K and ending at around 2.6K. Weekly active users saw a slight decline, moving from 50.6K at the beginning of the quarter to 47.1K in the last week.
King James Bible - Verse+Audio, despite not generating any revenue, had stable weekly downloads, averaging around 1.6K throughout the quarter. Active users increased from 24.4K to 29.2K, showing consistent user engagement.
Libby, the Library App by OverDrive, Inc. maintained moderate download numbers, starting at 1.3K and stabilizing around 1K by the end of March. Weekly active users were consistent, ranging between 14.1K and 15K during the quarter.
Amazon Kindle, another prominent app, showed a declining trend in weekly downloads, starting at 1.8K and ending at 1K. Active users also saw a slight decrease, from 29.8K to 26.3K over the same period.
Wattpad - Read & Write Stories from Wattpad.com had a mixed performance. Weekly revenue reached a high of $3.2K in late February. Downloads remained relatively stable, averaging around 1K per week. Active users fluctuated slightly but stayed around 29K throughout the quarter.
For more detailed insights and trends, visit Sensor Tower.